PRIVACY POLICY

Effective Date: 17/10/2024

Lions Roar Group (referred to as “we,” “our,” or “us”) is a UK-based company operating in the fields of music (record label), fashion, and event caretaking services (entertainment). We are committed to safeguarding your privacy and ensuring that your personal data is processed in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This Privacy Policy explains how we collect, use, share, and protect your personal data when you visit our website (www.lionsroargroup.co.uk) or engage with our services. Please read this policy carefully to understand our practices regarding your personal information.

1. Information We Collect

We may collect, store, and use the following types of personal data when you interact with our services, in compliance with UK data protection laws:

a. Information You Provide Directly

We collect personal information that you voluntarily provide when interacting with our website or services, including but not limited to:

Personal Identification Information: Your name, postal address, email address, phone number, and payment details (e.g., debit/credit card information) when you purchase merchandise, sign up for our newsletter, or register for events.
Account Information: When you create an account on our website, we collect your login credentials (username and password), profile information, and any settings or preferences you configure.
Event and Service Information: If you participate in our events or hire our caretaking services, we collect details about your preferences, event schedules, and interactions with our team.

b. Information Collected Automatically

When you visit our website, certain data is automatically collected about your device and how you interact with our site:

Usage Data: This includes information about your browser type, IP address, device type, and the pages you visit on our site. This helps us analyse user behaviour and improve our services.
Cookies and Similar Technologies: We use cookies to track your activities on our website. Cookies allow us to enhance your experience, remembering login details and browsing preferences. You can control or disable cookies through your web browser settings.

c. Event and Service-Related Information

When you engage with our event management or entertainment services, we collect additional information such as:

Event Participation: Details about the events you attend, your specific preferences, communication preferences, and interactions with our event team.

2. How We Use Your Information

We use your personal data in accordance with UK GDPR for the following purposes:

a. To Provide and Manage Our Services

Service Delivery: We use your personal data to process orders for our products, manage user accounts, deliver digital content, and provide event caretaking services.
Customer Support: Your personal data helps us assist you with any questions, provide technical support, and resolve issues related to your orders or events.

b. Marketing and Communications

Promotional Offers: With your explicit consent, we may send you marketing communications regarding our music releases, fashion collections, events, and exclusive offers. You have the right to opt out of receiving such communications at any time.
Customised Content: We may personalise our communications and website content based on your preferences and the information you have provided.

c. Legal Compliance and Obligations

We may process your personal data when required to comply with legal obligations under UK law, such as:

Tax and Accounting Obligations: We are legally required to keep certain information for tax and accounting purposes.
Fraud Prevention: We use your data to monitor for fraudulent activity and protect our business, as required by law.
Consumer Protection: Your data may be processed to fulfil obligations under UK consumer protection laws, such as the Consumer Rights Act 2015.

d. Improving and Personalising Our Services

We use data to enhance our website’s functionality, improve user experience, and tailor our services to better suit your preferences. This includes conducting analytics on how visitors interact with our website and services.

3. Sharing Your Information

We will only share your personal data in limited circumstances, in compliance with UK data protection laws:

a. Third-Party Service Providers

We may share your personal data with third-party vendors who assist us in delivering our services. These third parties include:

Payment Processors: To securely handle your payments when purchasing from our site.
Web Hosting and IT Providers: To ensure our website functions properly and securely.
Marketing Platforms: To help us deliver marketing communications and promotions.

We require all third-party service providers to handle your personal data in accordance with UK GDPR, and we ensure that appropriate data processing agreements are in place.

b. Legal Obligations and Enforcement

We may share your personal data when required by UK law, such as:

Legal Requirements: If we are required to disclose your data to comply with legal obligations, such as in response to court orders, law enforcement requests, or other legal processes.
Enforcement of Terms: To enforce our terms and conditions, protect our legal rights, or prevent fraud or other illegal activities.

c. International Data Transfers

In some cases, your personal data may be transferred to or processed outside the UK or the European Economic Area (EEA). We ensure that such transfers are made in compliance with UK data protection laws, and that adequate safeguards are in place, such as Standard Contractual Clauses (SCCs) or reliance on an adequacy decision.

4. Your Rights Under UK GDPR

You have the following rights regarding your personal data, as outlined in the UK GDPR:

Access: You have the right to request access to the personal data we hold about you, free of charge.
Rectification: You can request that we correct any inaccuracies or incomplete data we hold about you.
Erasure: In certain circumstances, you may request that we delete your personal data, where it is no longer necessary for the purposes for which it was collected, or if you withdraw your consent.
Data Portability: You may request that we provide a copy of your data in a structured, commonly used, and machine-readable format for transfer to another provider.
Objection to Processing: You have the right to object to the processing of your personal data for direct marketing purposes or when processing is based on legitimate interests.
Withdrawal of Consent: Where processing is based on consent, you may withdraw your consent at any time.

To exercise any of these rights, please contact us at [email address]. We will respond to your request within one month, as required by law.

5. Data Security

We take data security seriously and implement measures such as encryption, secure servers, and access controls to protect your personal data from unauthorised access or misuse. However, while we strive to protect your information, no online service is completely secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal data only for as long as is necessary to fulfil the purposes for which it was collected or to comply with legal, tax, or regulatory obligations. When your data is no longer required, we will securely delete or anonymise it in compliance with UK GDPR.

7. Links to Third-Party Websites

Our website may contain links to third-party websites. Please note that we are not responsible for the privacy practices of these external sites, and we recommend reviewing their privacy policies.

8. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. Any changes will be posted on this page, along with the effective date. We encourage you to review this policy regularly to stay informed about how we are protecting your information.

9. Contact Us

If you have any questions or concerns regarding this Privacy Policy or how we handle your personal data, please contact us at quality-assurance@lionsroargroup.co.uk. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues.